“No hormones, ever” is what Shake Shack stated concerning the crispy fried hen in its sandwiches. A shareholder group says that’s a paltry declare, as a result of actually no restaurant chain within the nation makes use of hormones in its hen.
The corporate’s company communications and advertising are heavy on the claims. A 2023 letter from CEO Randy Garutti in its Stand For One thing Good Report stated the Shake Shack culinary group in 2023 targeted on bettering the meals lineup with “hormone- and antibiotic-free proteins.” It touts its poultry – and bacon – as having no hormones, though the corporate notes with an asterisk that federal rules prohibit using hormones or steroids in hen and pork.
Now, the corporate is dealing with a possible shareholder proposal asking it to indicate precisely how its hen is hormone free or to offer a proof and to publish a danger evaluation of creating these statements. The shareholder activist, The Accountability Board, stated the claims are “obscure.” The group focuses on stewardship and transparency, based on its web site, and its portfolio contains investments in different quick meals companies together with Jack within the Field, McDonald’s and The Wendy’s Firm.
Shake Shack this week requested the Securities and Alternate Fee to go away the proposal off its 2024 proxy assertion with out dealing with repercussions from the regulator. Based on Shake Shack, it has already begun altering its wording to say, “no added hormones.”
Josh Balk, chief govt officer of the Accountability Board, isn’t happy with that change. “Shake Shack can’t make dangerous and false claims for years and quietly sweep them beneath the rug when caught,” he stated in an electronic mail to Bloomberg. “And particularly so by merely changing one deceptive declare for an additional.”
A Shake Shack spokesperson acknowledged the change to “no added hormones” and added, “We’re additionally not making any adjustments to our hen suppliers or any of our provide chain and meals insurance policies — it’s merely a language change.”
Shake Shack isn’t alone in dealing with down shareholders who’re disenchanted with animal welfare points.
Activist investor Carl Icahn famously took on McDonald’s for years over the quick meals big’s therapy of pigs. Icahn in his struggle sought the assistance of different giant buyers however finally misplaced a proxy struggle in 2022.
McDonald’s pledged to keep away from using gestation crates for pregnant pigs completely by 2024.
