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HomeWomen FinancialsPlacing a face to a reputation: our CFO meets microfinance purchasers in...

Placing a face to a reputation: our CFO meets microfinance purchasers in Colombia


For the final 4 years I’ve been a part of a significant venture at Girls’s World Banking to increase a credit score product to rural areas throughout three nations in Latin America. My position was primarily behind the scenes, forming the early budgets and main the workforce by monetary conferences with donors. The venture planning dominated my early days at Girls’s World Banking so I couldn’t be extra excited for the privilege to affix one of many closing journeys to Colombia for a workshop with all three accomplice establishments. The workshop supplied the chance to satisfy companions I solely knew by convention calls and to satisfy among the purchasers our work benefited, placing a face, a reputation and a household story to the numerous pages of monetary information and metrics that we developed and tracked for the venture.

Fundacion delamujer loan officerThe workshop, hosted by our Colombian accomplice Fundación delamujer, was an excellent alternative to know the journey of venture implementation throughout all three areas. We heard about contrasting advertising methods, monetary measurements and roll out problems. What was strikingly comparable throughout all establishments had been the attributes of a profitable mortgage officer. Mortgage officers in these areas tackle a job very completely different from what anybody can be used to within the U.S.  Probably the most profitable mortgage officers have a tendency to come back from rural backgrounds, they perceive the enterprise of their purchasers, they fairly actually make home calls to the farmer’s dwelling and are able to creating enterprise plans on the fly with a consumer to entry threat. The extra a mortgage officer was embedded in a neighborhood and knew the margins in agro-business, the stronger the portfolio general.

However, microfinance is a double-bottom line enterprise and this was mirrored in one other attribute of profitable mortgage officers, that of ethical accountability. Mannequin mortgage officers not solely develop a considerate marketing strategy with the consumer to safe the mortgage but additionally develop a sustainable plan so the consumer can meet the mortgage expectations in a manageable means. Final however not least, all of this needed to be delicately balanced with efficiency quotas and PAR expectations. It’s a demanding job and it made for an advanced story, however that was form of the purpose. Servicing this sector is difficult, it takes time and there may be threat, however there may be each a enterprise and social good being developed.

ClientMy consumer conferences had been fascinating: as a finance man, I needed to be taught every little thing I may about these rural micro-businesses. Every consumer we met was a really gracious host, sharing with us the intricate particulars of her enterprise, describing her provide chain and potential dangers. It have been no shock, however I was caught little off guard with how dangerous being a rural businesswoman actually is. The margins are so tight and the chance is so concentrated with publicity to climate or livestock sickness that once I did my very own math on mortgage values I used to be shocked when our applicant requested a mortgage quantity almost double what I might have thought-about “protected.” I dwelled on this quite a bit throughout and after the journey ultimately coming to 2 elementary takeaways:

  1. The primary is a completely different understanding of monetary safety. One consumer we met raised chickens. She had little or no financial savings (about $50) and her chickens and her dwelling had been her property. Her margin per hen is just a few {dollars}, so she needed to attain some degree of scale for her enterprise to be sustainable, and that scale comes with a degree of threat that far exceeded her liquid financial savings. This can be a high-risk situation, however for this businesswoman, it’s simply the fact. She wanted to lift sufficient chickens to satisfy her anticipated income goal for the month and didn’t have the luxurious to play it protected and construct up a “wet day fund.” This structural enterprise actuality led me to my second takeaway:
  1. There may be nonetheless extra work to be finished to service the agricultural poor holistically. One thing frequent in lots of developed agriculture markets is agro-insurance. Whereas the necessity is clear on this market, it’s way more difficult on this scale. This inhabitants, with so little liquid financial savings is extraordinarily uncovered to environmental threat, and even poor luck. One main rainstorm may irreversibly injury the farm or an sudden an infection with the chickens may put a farmer’s whole livelihood in danger. Lowering these dangers appears key to long run monetary safety.

There may be additionally nonetheless extra work to be finished on the credit score product aspect. The chance to the farmer interprets to threat to the lender and the pricing simply follows to maintain the portfolio publicity in verify. Nonetheless, so as to serve this market properly, monetary establishments should proceed to re-examine threat profiles to additional decrease rates of interest and by extension, improve margins to the consumer. Our accomplice in Peru famous their deal with lowering working prices by expertise, probably with deeper relationships with cell phone corporations to push charges decrease.

I left Colombia with a deeper understanding for the purchasers we serve but additionally a renewed power to do extra. This was the ultimate journey for this venture, and there have been some sure successes in all three nations, however nonetheless a lot extra that may be finished to proceed to enhance the lives of rural purchasers and their households.

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