Clairol, the go-to model for surprisingly simple at-home shade, immediately introduced the discharge of Clairol Home Calls, in partnership with on-demand magnificence service, Glamsquad.
The brand new providing addresses widespread boundaries and myths surrounding at-home hair coloring, empowering shoppers to take cost of their shade within the consolation of their properties.
Based on a survey carried out with two thousand ladies over the age of eighteen, 71% of ladies need to reduce on salon visits,* however greater than 60% be aware they nonetheless plan to paint their hair this summer season.* Clairol is answering the decision in partnership with Glamsquad to assist busy shoppers save money and time by coloring their hair at house with efficient merchandise designed for all hair sorts. The service will carry coloring companies into the house with complimentary hair shade appointments led by professionals in Los Angeles, Miami, NYC, and Dallas-Fort Price this summer season.
“For many years, Clairol has championed self-expression and empowerment by providing high quality hair shade,” says Lori Pantel, CMO of Wella Firm North America. “By way of Home Calls and our partnership with Glamsquad, we encourage experimentation and supply steering on software and shade matching, addressing a typical barrier. Our partnership and content material plan goal to achieve our various shoppers and construct their confidence in incorporating field shade into their at-home magnificence routines.”
“Our shoppers are busy individuals. They can not all the time make it to the salon for a root touch-up or single-process shade and so they might not wish to try it themselves at house. We have all the time put ourselves in our clients’ sneakers with a purpose to finest serve their wants — delivering high quality and comfort, whereas additionally saving them time. Over time, we have constantly heard shoppers say, “If Glamsquad did at-home hair coloring, I’d give it a strive.” So, we’ve got partnered with award-winning hair shade pioneer, Clairol, to make it a actuality,” provides Gio Vaccaro, Co-Founding father of Glamsquad.
Home Calls
Primarily based on a survey carried out by Clairol, 64% of ladies discover it worthwhile to have skilled help or steering when coloring their hair at house.*
To make sure first-time DIYers are in a position to confidently tackle their new model with ease, the model has enlisted movie star hairstylist Kim Kimble to share her insights on at-home hair coloring and dispel boundaries ladies really feel whereas utilizing at-home hair shade.
The model can be teaming up with Rachel Lindsay, Tamsen Fadal and Anjelah Johnson-Reyes, a bunch of various ladies residing multidimensional lives, to encourage ladies to embrace their model with confidence. Along with Clairol, they’ll tackle how you can effortlessly sustain with hair shade wants and touch-ups amid their busy schedules. 
To make sure first-time DIYers are in a position to confidently tackle their new model with ease, the model has enlisted movie star hairstylist Kim Kimble to share her insights on at-home hair coloring and dispel boundaries ladies really feel whereas utilizing at-home hair shade.
- Kim Kimble (@kimblehaircare) – Celeb hairstylist Kim Kimble retains busy however gives her stylist-backed insights on at-home hair coloring giving ladies the arrogance they should deal with it with ease.
- Rachel Lindsay (@therachlindsay) – Media character and podcaster, Rachel Lindsay has struggled to make time for frequent salon visits however discovered an answer with Clairol’s Textures & Tones to cater to her particular hair sort
- Tamsen Fadal (@tamsenfadal) – Menopause Advocate, Host and Creator Tamsen Fadal retains her signature hair wanting digital camera prepared with Clairol’s Root Contact-Up, so she would not should spend hours on the salon
- Anjelah Johnson-Reyes (@anjelahjohnson) – Comic and actress, Anjelah Johnson-Reyes has discovered a solution to keep her daring look – on stage or at house along with her household – utilizing Clairol’s Daring & Vibrant.
Every complimentary 2-hour Clairol Home Calls appointment will embrace a customized Clairol hair shade session led by a Glamsquad skilled. Customers will choose their shade of selection from a listing of 15 SKUs, various in shades and permanency ranges throughout the brand new Clairol Daring & Vibrant and Textures & Tones collections and fan favorites Pure Instincts and Root Contact-Up. The appointment can even embrace a manicure that includes OPI nail lacquer and an opulent blowout to finish shoppers’ beautiful transformation. Home Calls might be out there beginning June 18th in Los Angeles, Miami, NYC, and Dallas-Fort Price at Glamsquad.com/Clairol, whereas provides final.
With Home Calls, Clairol builds on the muse set with final 12 months’s It’s So Me marketing campaign fulfilling its promise to offer the instruments wanted to help shoppers’ color-curious imaginative and prescient. For extra details about Clairol, go to https://www.clairol.com/ or observe the model on TikTok and Instagram.
*Knowledge from a survey carried out by OnePoll on behalf of Clairol from April 15 to 21, 2024 with a panel of two,000 American ladies (1600 of whom shade their hair, both at house or in a salon setting, 400 who don’t)
