Have you ever heard of product description writing jobs or seen job adverts for them on-line? We’re digging into all the things you could know!
Purchasing on-line has been standard since e-commerce shops had been first launched. Nonetheless, e-commerce purchasing is rising steadily, with complete on-line retail gross sales growing by 8.6% in simply the primary quarter of this yr.
With extra eyes on on-line merchandise and shops, the demand for compelling product descriptions has by no means been greater. For freelance writers, this rising want can function a priceless alternative to choose up extra work and even launch a sustainable profession from dwelling.
Sadly, there was some misinformation surrounding writing product descriptions, so it’s necessary to keep away from faux alternatives and very low-paying work. Should you’re serious about including ‘product descriptions’ to your record of writing providers, listed below are some important suggestions that can assist you get began, in addition to what to be careful for.
What Are Product Description Writing Jobs?
Merely put, product description writing includes creating written content material that describes a product. Relying on the product and enterprise wants, these descriptions can vary from just a few sentences to a number of paragraphs. As a necessary a part of an e-commerce web site, firms typically outsource this job for distinctive content material to freelance writers and copywriters.
The Function of Product Descriptions
Product descriptions are greater than only a record of options and specs; they’re highly effective gross sales instruments. When written successfully, they will spotlight a product’s advantages, tackle potential buyer issues, and finally drive consumers to buy and enhance the conversion price.
To not point out, well-crafted product descriptions can enhance gross sales amongst internet buyers, which is important to maintain companies afloat.
Website positioning Advantages
Product descriptions additionally contribute to a web site’s SEO (Website positioning) efforts. By naturally incorporating related key phrases and phrases, writers might help enhance a product’s visibility on engines like google. This elevated visibility can result in greater natural visitors and, sure, extra gross sales.
How one can Grow to be a Product Description Author (Abilities You Want)
As with every writing job, product description writers have to have wonderful writing expertise and a strong understanding of grammar, spelling, and punctuation. Begin by visiting product pages in your favourite on-line shops.
See how detailed the product descriptions are and that the outline is evident and solutions widespread questions. Additionally, make a remark of any descriptions you see which are obscure or don’t do a superb job of promoting the product options, and word why that’s.
Past that, listed below are some important expertise for fulfillment on this position:
- Copywriting: The power to jot down persuasive and fascinating content material is essential for driving gross sales.
- Analysis and storytelling: Efficient product descriptions require analysis on the product’s options, advantages, and audience. Storytelling methods also can assist make the outline extra compelling.
- Website positioning information: To extend a product’s visibility, description writers needs to be conversant in Website positioning greatest practices and key phrase analysis and utilization.
- Consideration to element: Proofreading and modifying are important for producing error-free, high-quality descriptions.
- Time administration: Freelance writers typically juggle a number of initiatives with tight deadlines, so the power to handle time effectively is essential.
How A lot Does Writing Product Descriptions Pay?
The pay price for product description writing jobs can fluctuate considerably. Some firms supply a flat price per mission, whereas others might pay per phrase or per hour. On common, writers can anticipate to earn wherever from $10-$50 per hour for these alternatives. Skilled and expert writers could possibly negotiate greater charges, however ZipRecruiter lists the common pay for product description writing round $38 per hour.
Who Hires Product Description Writers?
Among the finest locations to search out product description writing jobs is thru freelance job marketplaces similar to Upwork, Fiverr, and Freelancer.
On Upwork, individuals appear to be hiring product description writers for $10 to $12 per hour on common. With Fiverr, although, you possibly can set your personal charges, and lots of sellers cost $50 to $100 to finish duties similar to:
- Writing Shopify and Amazon product listings
- Optimizing listings for Website positioning
- Area of interest product descriptions
Non-public firms have a tendency to rent copywriters to deal with product descriptions and different writing duties for advertising functions. These roles are sometimes distant or hybrid, and you may arrange a job alert on LinkedIn and different job search websites to search out new jobs on this space.
Another choice is to contemplate content material writing providers that rent freelance workforce members to jot down for his or her purchasers. That is typically a versatile work-from-home alternative the place you possibly can apply to affix the corporate’s community of freelancers.
In flip, they are going to present constant work alternatives and deal with all of the consumer interactions so that you don’t should seek for work or spend time advertising your providers. Among the greatest choices for content material writing providers to affix for those who’re on the lookout for expertise embody:
- Compose.ly – Pays $0.10 – $015 per phrase
- Scripted – Pays round $0.05 – $0.10 per phrase
- Verbilo – Pay begins at $11.50 per 300 phrases
Are Product Description Writing Jobs Legit?
The brief reply is sure; product description writing jobs are official. Nonetheless, like all work alternative, all of it is dependent upon who’s promoting the place and whether or not the necessities and compensation appear official and honest.
Scams are sadly prevalent, and recognizing the warning indicators is essential for any freelancer. Some widespread purple flags embody:
- Upfront fee necessities: Reputable purchasers usually don’t ask for cash earlier than providing work. Should you’re freelancing, it’s also possible to ask the consumer to pay 50% of your price upfront to keep away from a rip-off. Safe platforms like Fiverr and Upwork can safely vet purchasers and make sure you receives a commission.
- Unrealistic guarantees: Be cautious of job postings that assure terribly excessive pay for minimal effort. If it sounds too good to be true, it most likely is.
- Lack of contact info: Reputable purchasers normally present detailed contact info and are keen to speak by way of e-mail or telephone. Additionally, verify to see that the corporate has an inventory on the BBB and third-party evaluations from websites like Glassdoor and TrustPilot.
- Poorly constructed job postings: Scammers typically use generic or poorly written job descriptions.
Ideas For Maximizing Your Revenue
Take a Copywriting Course
Copywriting is a specialised ability that focuses on writing persuasive and compelling content material. Taking a course or attending workshops can enhance your copywriting expertise, making you extra priceless to purchasers and doubtlessly growing your earnings.
As a copywriter, you possibly can supply providers similar to writing partaking headlines, drafting e-mail and advertising campaigns, and writing Website positioning-friendly product descriptions.
Be part of LinkedIn
LinkedIn is a priceless instrument for freelance product description writers to attach with potential purchasers. Use the platform to showcase your expertise, expertise, and portfolio and attain out to firms or people who could also be in want of excellent product descriptions.
Supply Further Providers
Take into account increasing your providers past simply product description writing. You possibly can supply add-ons like Website positioning optimization, product images, and even in-depth gross sales copy. For instance, for those who write product descriptions for somebody’s Shopify retailer, it’s also possible to see in the event that they’d be serious about hiring you to jot down the gross sales copy for his or her new digital product or course as effectively.
Negotiate With Purchasers
Don’t be afraid to barter charges with purchasers, particularly in case you have a powerful portfolio and observe file of delivering high-quality work. Analysis trade requirements frequently since they could change over time, and keep on prime of tendencies and greatest practices in your area. Should you work on a mission that does exceptionally effectively, be sure you save that optimistic suggestions and even ask the consumer if they could be a reference sooner or later.
Ultimate Phrases About Product Description Jobs
Product description writing jobs could be a distinctive manner for writers to receives a commission for content material creation whereas working from dwelling. You don’t want years of expertise or a particular diploma to get began. As an alternative, you simply want a willingness to learn to write an in depth description and clarify a product’s key options.
Whether or not you’re on the lookout for distant work within the copywriting area or some freelance assignments that you are able to do flexibly, writing brief product descriptions may grow to be a daily alternative, given what number of e-commerce shops and companies there are that want this service.
