PODCAST 219: Why magnificence manufacturers are getting sued for sustainability claims

Have you ever ever puzzled learn how to navigate the difficult waters of sustainability rules? This episode is a must-listen to make sure your model stands out for the proper causes.

On this episode Maggie Spicer, a lawyer and sustainability advisor, joins us. She heads Supply Magnificence in Washington, DC. Maggie brings a wealth of information from her twin background. She provides distinctive insights into the complexities of environmental claims within the magnificence trade.

Maggie shares her ardour for each magnificence and sustainability. It led her to finish a Method Botanica certificates throughout her maternity depart. In the end, it spurred her to start out her personal agency.

Be part of us as Maggie breaks down the frequent points manufacturers face and learn how to take care of them.

Whether or not you’re a seasoned model proprietor or simply beginning out, Maggie’s recommendation will empower you to make knowledgeable selections that resonate with customers and regulators.

“Some manufacturers attempt to get cute. They need slightly bunny. It appears prefer it’s leaping, but it surely’s not the leaping bunny certification. What you’ve now performed is you’ve not solely tried to infringe on someone’s mental property, however you’re deceptive a client as a result of they’re going to suppose your product is both cruelty free or leaping bunny licensed.”

Maggie Spicer, Supply Magnificence

On this episode that includes Maggie Spicer, you’ll hear:

• Maggie’s transition: How Maggie made the shift from company legislation to founding Supply Magnificence.
• Sustainability claims: The significance of substantiating sustainability claims and the dangers of not doing so.
• Regulatory insights: Delving into the evolving regulatory panorama round environmental claims.
• Methods: Concerns for auditing and categorising claims throughout totally different platforms.
• Sensible recommendation: Steerage on constructing a sustainable model that resonates with each customers and regulators.

KEY TAKEOUTS INCLUDE:

• The significance of authenticity: Maggie emphasises that manufacturers must develop a transparent and genuine sustainability technique. It have to be tailor-made to their distinctive positioning and audience.
• Navigating rules: The regulatory panorama for sustainability claims is evolving. Maggie explains the significance of understanding and following each nationwide and worldwide requirements to keep away from authorized pitfalls.
• Shopper notion: Making certain that sustainability claims are clear and documented is essential for preserving client belief. Deceptive claims can result in important authorized challenges.
• Framework for claims: Constructing a sturdy framework for sustainability claims helps manufacturers transfer from a state of concern to empowerment.

Pay attention now to our newest episode to find learn how to defend your model and keep away from sustainability pitfalls.

Meet our visitor: Maggie Spicer

Maggie Spicer is a lawyer and sustainability advisor who based Supply Magnificence in Washington, DC. Her agency helps manufacturers and founders navigate sustainability rules, construct sustainability initiatives, and make credible environmental claims. Maggie’s background as a provide chain lawyer and her ardour for magnificence and sustainability led her to create a enterprise that integrates authorized experience with strategic sustainability recommendation.

Discover out extra about Maggie Spicer:
• Inexperienced Magnificence Information on Instagram
• Maggie Spicer on LinkedIn
• Supply Magnificence

Hyperlink to 10 Steps to a Sustainable Model & Maggie’s Sustainability Bootcamp (scroll down the web page)

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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Method Botanica, the award-winning on-line natural beauty science faculty. Learn extra about Lorraine and the Method Botanica Workforce.