The self-care model Athena Membership tapped rapper Saweetie to be the face of its limited-edition Barbie assortment, which launched on Thursday.
Athena Membership’s collaboration comes on the heels of the “Barbie” film, which has now grossed over $1 billion worldwide and has made historical past because the highest-grossing film solely directed by a feminine director. The film was directed by Greta Gerwig, who cowrote the screenplay with Noah Baumbach.
Saweetie for Athena Membership.
For the primary time, Athena Membership has launched two-toned variations of their Razor Equipment at a worth level of $10 every in Barbiecore scorching pink. Athena Membership can be promoting the Dream Routine Bundle for $30, which incorporates the razor equipment, creamy physique wash and dewy physique lotion. The bundle is available in a package deal harking back to the Barbie doll packaging.
For the marketing campaign, Saweetie was featured in a inexperienced slip gown with peach lace trim on the bust and hemline of the skirt. She coordinated with assertion chokers and assertion earrings, finishing her look with peep-toe cream studded heels. She sat in a Barbiecore-friendly bathtub and loo with blush pink tile, pink curtains and pink carpet as she appeared to shave her legs with the Dream Routine Bundle by her facet.
In one other picture, Saweetie wears a blue striped teardrop-hole cutout halter prime with an identical miniskirt and metallic blue platform heels and blue assertion earrings, as she poses by the pool once more, showing to shave her legs, this time with all three choices for the Dream Routine Bundle subsequent to her.
Athena Membership has been targeted on its retail growth. This 12 months, the self care model launched at Goal, marking the corporate’s first mass retail second. The model’s merchandise are actually in 1,600 doorways.