Podcast 202: Are buyers postpone by placing waste on their face?

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On this opinion episode, Formulation Botanica CEO and podcast host Lorraine Dallmeier dives deep into a subject that’s been buzzing within the magnificence business for some time – upcycled elements. In a world the place environmental consciousness is on the rise, and the usage of waste supplies to create magnificence merchandise is gaining traction, you’ll assume that upcycling meals business waste and byproducts as beauty elements could be unquestioned.

Nonetheless, some would possibly ask if there are potential downsides to what’s, in impact, synonymous with placing waste on our faces. Be a part of Lorraine as she explores the intriguing questions surrounding zero waste and upcycling raised by her visitor within the final episode – Terence Chung of FRUU Cosmetics – and navigates the intersection of sustainability, advertising, and shopper perceptions.

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Inspiring quote:

“Let’s redefine the narrative, making waste not simply sustainable however undeniably stunning. Embrace the ability of upcycling; let our decisions be a testomony to the magnificence that lies in acutely aware creation.” – Lorraine Dallmeier

Key takeouts embrace:

  • The stunning actuality of meals waste: Roughly one-third of the world’s meals goes to waste, amounting to a staggering 1.3 billion tonnes yearly. With starvation and malnourishment affecting thousands and thousands globally, addressing meals waste has develop into a vital international problem outlined within the UN’s Sustainable Growth Objective quantity 12.
  • The conundrum of the time period ‘waste’: Regardless of the noble intentions behind upcycling, the time period ‘waste’ carries unfavorable connotations, together with references to nuclear waste and poisonous industrial by-products. This poses a problem for magnificence manufacturers aiming to include upcycled elements and prompts the query: can waste ever be made interesting within the magnificence business?
  • Greenhushing and advertising challenges: As sustainability turns into a focus, there’s a rising phenomenon termed ‘greenhushing,’ the place firms preserve their environmental efforts beneath wraps to keep away from scrutiny. The query arises – ought to magnificence manufacturers brazenly embrace upcycling of their advertising, or does the potential unfavorable notion necessitate a extra discreet method?
  • Making waste horny for magnificence: Regardless of potential challenges, the decision to motion is evident. Magnificence manufacturers are inspired to proudly embrace upcycling, making it an integral a part of their advertising initiatives. The advantages of utilizing upcycled elements, as exemplified by pioneers like FRUU, may doubtlessly appeal to extra shoppers as soon as the optimistic affect of placing waste on one’s face is recognised.
  • Lorraine’s problem:
    As we navigate the intricate steadiness between sustainability and shopper notion, the problem for the inexperienced magnificence sector in 2024 is to make waste horny. Be a part of Lorraine in supporting magnificence manufacturers that champion upcycled elements and think about incorporating these supplies into your formulations in case you’re a formulator your self.

    Let’s reshape the narrative round waste in magnificence and work in the direction of a extra sustainable and acutely aware business. Collectively, let’s make waste a magnificence asset in 2024 and past.


    There’s a wealth of knowledge in our previous episodes and we encourage you to return and take heed to them. If you wish to hear extra about among the matters we coated on this episode, please do delve again into the podcast archives. Go and take heed to:

    Episode 201: FRUU Cosmetics and the sustainable upcycling of wonky fruit
    Episode 181: Marine magic from seaweed waste to beauty elements, by which Lorraine interviewed Geoff Chapin of Carbonwave, which has created a seaweed waste-derived emulsifier.
    Episode 199: Upcycling and 0 waste with Thomas Kerfoot of Inky Elements and O&3, which provides upcycled elements to all kinds of magnificence manufacturers.
    Episode 59: How upcycled waste constructed a world magnificence model – by which we spoke with Anna Brightman of Upcircle which processes their very own waste elements in-house to create cosmetics.

    Thanks for becoming a member of us for this episode of the Formulation Botanica Inexperienced Magnificence Conversations podcast. When you loved listening, please share, subscribe and assessment this episode on iTunes, Spotify or Youtube in order that extra individuals can benefit from the present. Don’t neglect to observe and join with us on Fb, Twitter and Instagram.

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    Lorraine Dallmeier

    Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formulation Botanica, the award-winning on-line natural beauty science college. Learn extra about Lorraine and the Formulation Botanica Crew.

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