The place is the Alexis Bittar jewelled pocket book line? Give me pens! Give me agendas! Fuck it, deliver again Rolodexes! I know I’m not the one particular person dwelling for the – frankly genius – Alexis Bittar Instagram miniseries*. The bite-sized antics of fictional ’higher east aspect terror and icon’ Margeaux Goldrich, hilariously noticed vignettes that present the fashionista terrorising her revolving door of non-public assistants, is a masterclass in Instagram advertising and marketing.
Every episode (are you able to name a minute-long clip an episode?) is brilliantly written and shot, then costumed – with accompanying ASMR audio – with assertion Alexis Bittar necklaces, bangles, earrings and purses. My favorite latest episode concerned author Jalil Johnson as a short-lived assistant reprimanded for taking notes on his telephone as an alternative of in a leatherbound agenda, the way in which everyone knows the chicest individuals take their notes. Alexis Bittar, please word this: give the individuals the merch they need!
Significantly although, simply what’s it about ghastly vogue bosses that we like to idolise? From Ab Fab’s Edina and Patsy to The Satan Wears Prada’s Miranda Priestley (shortly coming to the London stage) to Kell On Earth’s Kelly Cutrone (who herself had a cameo within the Alex Bittar skits), there’s a not so-fine line between assertive and abusive that we merely like to see crossed. The New York Occasions managed to get a solution of types.
“I used to be Jules,” says Sasha Charnin Morrison, as soon as an assistant like Margeaux’s and now a contract author and digital content material creator referring to Margeaux’s ex-assistant. “That was my life. You by no means knew on a Friday in case you have been fired, however you’ll all the time come again for extra abuse on Monday.” Patricia Black, the actress who performs Margaux all too convincingly provides, “all of us labored for someone who has been a Margeaux or had a mom who was that. These relationships exist, so why not loosen up and make enjoyable of them?”
If you need a palate cleanser although, I can’t suggest this Oscar de la Renta documentary extremely sufficient. A Sense of Magnificence is a breathtakingly lovely making of the Pre-fall 2024 assortment, displaying simply how a lot love and care goes into a set that we by no means often get to see. Watch right here.
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Alexis Bittar
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