Vogue corporations sponsoring main cultural occasions? Talk about…
It’s the summer season of LVMH as the luxurious conglomerate commandeers the Paris Olympics, not least the opening ceremony. Was it simply me although who thought the OTT product placement was a bit a lot? To not point out clenching on the sight of the dancers lugging monogrammed Louis Vuitton trunks down these slippery rain-lashed steps on the banks of the Seine. (Oh effectively, I’m certain LVMH can afford the legal responsibility insurance coverage.)
LVMH is the reigning champ of fashion-as-spectator-sport proper now, with its manufacturers repeatedly staging interactive exhibitions in world areas, all the higher to lodge their heritage tales into next-gen prospects’ psyches.
The newest of those has simply been introduced by Dior. This October, La Galerie Dior (, the everlasting gallery inside the new-ish Avenue Montaigne flagship) celebrates Peter Lindbergh with an exhibition of over 100 of his photos that includes Dior, together with various outfits photographed on the streets of New York in 2018. (In case you keep in mind this e book*, you’ll understand how excellent this shall be.)
To not be outdone, Zara house owners Inditex additionally simply introduced it should host the newest Irving Penn retrospective in Spain. Initially proven on the Metropolitan Museum of Artwork in 2017, Inditex chairperson, Marta Ortega Perez’s MOP Basis is bringing Irving Penn: Centennial (under) to A Coruña, the place Inditex has its HQ, in November. It’s the newest in a string of high-profile Inditex-supported pictures exhibitions, following Steven Meisel, Helmut Newton and Peter Lindbergh. One other transfer in Zara’s reframing of itself as luxurious, tradition and style arbiter and not quick trend? You resolve.
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Peter Lindbergh Dior; Irving Penn
NOTE: Most photos are digitally enhanced. Some posts use affiliate hyperlinks* and PR samples. Please learn my privateness and cookies coverage right here
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