MILAN — Moncler has lengthy positioned nice worth in its mountain heritage and historical past spanning greater than seven a long time and on Thursday it kicks off the Re/Icons challenge by reimagining its signature and archival Karakorum jacket.
Moncler launched the Karakorum jacket in 1954, named after the mountain vary in Asia within the Kashmir area, however utilizing the Italian spelling.
The unique Moncler Karakorum was worn by Achille Compagnoni and Lino Lacedelli, the primary to achieve the summit of K2 in 1954, reflecting the technical excellence of the garment.
Requested to outline an icon and to elucidate how he envisions making it modern, Moncler’s chairman and chief government officer Remo Ruffini informed WWD that “an iconic piece is far more than only a product. I see Moncler icons as a timeless illustration of the model’s DNA that remembers a universe of cultural meanings. Icons are timeless, chopping via developments, eras and completely different generations. What I really like is that it isn’t the model to outline an icon, they’re a consequence of a shared love with our communities through the years, creating a novel and particular feeling for these must-have kinds.”
He noticed that for the corporate, introducing an idea equivalent to Re/Icons “represents a novel alternative to rejoice a few of our timeless and most iconic kinds by remastering, reimagining and reintroducing them to present and new generations of Moncler lovers.”
Icons, he continued, “are a illustration of the place we come from and a reminder to not lose reference to our roots whereas the model continues its pure evolution.”
The Re/Icons challenge provides Moncler “the chance to rejoice every year with a unique iconic fashion from our wealthy historical past.”
The Karakorum jacket is one in every of Moncler’s best-known kinds, and it’s becoming to rejoice it and reinterpret it now, Ruffini believes. “The Karakorum jacket additionally has one thing epic inside its historical past. It was born in 1954 out of an expedition, and since then has been enjoying an vital function for the model over the previous 70 years. Different iconic kinds will come within the subsequent years.”
The Karakorum jacket, obtainable for males and for girls in choose Moncler boutiques and on the model’s on-line retailer, retails at between 1,650 euros and a couple of,000 euros.
Moncler was based in 1952 in Monestier-de-Clermont, and the mountains aren’t solely the model’s bodily birthplace, but additionally symbolic of its purpose to intention larger, Ruffini has typically mentioned.
Final 12 months, Moncler marked its seventieth anniversary and a part of the celebrations included reimagining the Maya jacket. This kicked off the concept turned Re/Icons.
Final September, the corporate took over Milan’s landmark Piazza del Duomo throughout trend week with a efficiency opened by the prima ballerina of Teatro alla Scala di Milano Virna Toppi and comprising 1,952 artists — representing the founding 12 months of the model — and all sporting a white Moncler Maya 70 jacket.
As a part of the celebrations, the Maya was tweaked and reimagined in a restricted version with 13 particular colours, starting from metallic platinum to a variety of pastels or forest inexperienced, campfire orange and woodland violet.
Additionally marking the milestone, Ruffini requested seven designers to revisit the Maya jacket together with Francesco Ragazzi of Palm Angels; Thom Browne; Fujiwara of Frgmt; Rick Owens; Giambattista Valli; Pierpaolo Piccioli, and Pharrell Williams.
As reported, for the primary time in its historical past, Moncler Group revenues exceeded the 1 billion euro mark within the first half of the 12 months, climbing 24 p.c in contrast with the identical interval in 2022.
Within the first half, Moncler model revenues totaled 935 million euros, up 29 p.c. Moncler’s direct-to-consumer channel rose 45 p.c at fixed trade within the second quarter pushed by strong double-digit development in all of its three fundamental areas.